Sunday, February 20, 2011

Product/Packaging effectiveness

Grape Fanta
Pros
This product has an attractive array of colours and the design fits well together. I also think that the font is very effective in how it makes the text seem very straight forward.

Cons
I believe that this label has a little bit too much going on in it. I think it would be more effective if it had a more of a  plain background.


Kit Kat
Pros
The packaging of the kit kat is, I believe, very effective. The use of the bright colour red attracts the shoppers eye and keeps it there. The picture of a piece of a kit kat on the package, and the Kit Kat logo breaks up the dominating red and makes the label work together better. The slogan 'have a break, have a kit kat' is short, sweet and memorable.

Cons
There are none!!!








Tuesday, February 15, 2011

Photoshop Attempts


                            I was going to fill all the empty arches with stained glass but ran out of time.

Effective & Ineffective Advertisements

Ineffective Advertisements
1)I don't believe this advertisement is effective because the quote on the billboard; 'weapons of mass destruction' is the type of quote that you would find on a billboard advertising a film. I also believe that the giant image of a cigarette butt and the fact down the bottom; '5 million deaths each year' would not encourage anyone to go out of their way to give up their addiction. Frankly I think the advertisement is too...boring?



2)I don't think this advertisement is effective because at first I didn't get it(the pizza bit). And if it's on a billboard next to a road, people are going to drive past and not bother thinking about it once they've realised they might actually have to think about it(to get it). Also, who wants to call a strange number to agree that the solar system needs nine planets?












Effective Advertisements
1)I think that this advertisement is effective because it describes in a metaphorical sense that Red Bull 'gives you wings'. Aka- it gives you a lot of energy. The heading of this advertisement 'take off in seconds, airborne for hours' is basically saying that it makes you feel energetic for a long period of time, but being worded the way it is shows that it is aimed at a younger audiences(15-30 years of age).











2) This is a much better ad. than the previous cigarette advertisement. Is shows directly what may happen to you if you smoke(as in die; not get shot in the head). The cigarette smoke makes a fantastic reprasentation of a gun which is pointed at the smokers head to suggest that you indeed may die from smoking cigarettes.