Tuesday, April 5, 2011
Tuesday, March 15, 2011
Tuesday, March 8, 2011
Tuesday, March 1, 2011
Sunday, February 20, 2011
Product/Packaging effectiveness
Grape Fanta
Pros
This product has an attractive array of colours and the design fits well together. I also think that the font is very effective in how it makes the text seem very straight forward.
Cons
I believe that this label has a little bit too much going on in it. I think it would be more effective if it had a more of a plain background.
Kit Kat
Pros
The packaging of the kit kat is, I believe, very effective. The use of the bright colour red attracts the shoppers eye and keeps it there. The picture of a piece of a kit kat on the package, and the Kit Kat logo breaks up the dominating red and makes the label work together better. The slogan 'have a break, have a kit kat' is short, sweet and memorable.
Cons
There are none!!!
Tuesday, February 15, 2011
Effective & Ineffective Advertisements
Ineffective Advertisements
1)I don't believe this advertisement is effective because the quote on the billboard; 'weapons of mass destruction' is the type of quote that you would find on a billboard advertising a film. I also believe that the giant image of a cigarette butt and the fact down the bottom; '5 million deaths each year' would not encourage anyone to go out of their way to give up their addiction. Frankly I think the advertisement is too...boring?
2)I don't think this advertisement is effective because at first I didn't get it(the pizza bit). And if it's on a billboard next to a road, people are going to drive past and not bother thinking about it once they've realised they might actually have to think about it(to get it). Also, who wants to call a strange number to agree that the solar system needs nine planets?
Effective Advertisements
1)I think that this advertisement is effective because it describes in a metaphorical sense that Red Bull 'gives you wings'. Aka- it gives you a lot of energy. The heading of this advertisement 'take off in seconds, airborne for hours' is basically saying that it makes you feel energetic for a long period of time, but being worded the way it is shows that it is aimed at a younger audiences(15-30 years of age).
2) This is a much better ad. than the previous cigarette advertisement. Is shows directly what may happen to you if you smoke(as in die; not get shot in the head). The cigarette smoke makes a fantastic reprasentation of a gun which is pointed at the smokers head to suggest that you indeed may die from smoking cigarettes.
1)I don't believe this advertisement is effective because the quote on the billboard; 'weapons of mass destruction' is the type of quote that you would find on a billboard advertising a film. I also believe that the giant image of a cigarette butt and the fact down the bottom; '5 million deaths each year' would not encourage anyone to go out of their way to give up their addiction. Frankly I think the advertisement is too...boring?
2)I don't think this advertisement is effective because at first I didn't get it(the pizza bit). And if it's on a billboard next to a road, people are going to drive past and not bother thinking about it once they've realised they might actually have to think about it(to get it). Also, who wants to call a strange number to agree that the solar system needs nine planets?
Effective Advertisements
1)I think that this advertisement is effective because it describes in a metaphorical sense that Red Bull 'gives you wings'. Aka- it gives you a lot of energy. The heading of this advertisement 'take off in seconds, airborne for hours' is basically saying that it makes you feel energetic for a long period of time, but being worded the way it is shows that it is aimed at a younger audiences(15-30 years of age).
2) This is a much better ad. than the previous cigarette advertisement. Is shows directly what may happen to you if you smoke(as in die; not get shot in the head). The cigarette smoke makes a fantastic reprasentation of a gun which is pointed at the smokers head to suggest that you indeed may die from smoking cigarettes.
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